Brisbane-based social enterprise and workwear brand TradeMutt has launched its new non-for-profit organisation: This Is A Conversation Starter (TIACS). The service is aimed at tradies, truckies, blue-collar workers and their families, and helps continue the conversations that TradeMutt’s funky work shirts have started across the nation.
Since March 2018, the eye-catching shirts have taken the blue-collar community by storm and amassed the support of over 42,000 tradies across Australia, many of whom wear their bright-coloured work shirts every Friday to help start conversations about mental health.
Co-founders and carpenters by trade, Ed Ross and Dan Allen decided to launch the brand after Allen lost a close mate to suicide.
After their early success starting public and cultural conversations, launching the TIACS text and call service, the first of its kind in Australia, to continue these conversations at a private and clinical level seemed like the natural next step.
So far, the service has provided 1000+ hours of mental health support and employs two full-time psychologists.
“We have been blown away with the positive feedback, as well as the stories of people showing vulnerability once they know what the shirts are about,” said Ross.
However, the brand has no plans to stop any time soon and, with 5% of profits from every garment sold going directly to TIACS, the boys are hoping that the launch of their new line of workwear will continue to bolster the ‘Funky Friday’ movement across worksites all around Australia.
TradeMutt’s new collection, ‘Retrospective’, is the latest colourful offering from the brand, with a nostalgic Aussie feel that is designed to inspire tradies to reflect on the last year, embrace new challenges and look ahead with a positive perspective.
Catering to tradies who require day/night rated workwear as well as those who don’t, the new collection has three new prints in five styles.
With print names such as T.I.E. (Take It Easy), Whoopsie Daisy and Open Road, each with a unique story, the shirts are bound to start conversations about learning how to take it easy on ourselves and others, owning up to our mistakes and learning to let go and enjoy the moment.
The Retrospective collection is limited edition and launched on 3 February 2021. Use the links above to find out more.
Published at Thu, 04 Feb 2021 14:00:00 +0000