L.A.’s booming tech scene gets its own publication to cover it, with all-star investors

By SAM DEAN

When Spencer Rascoff moved back to Los Angeles four years ago, he discovered a broad and vibrant tech economy taking root in his hometown.

The only thing it lacked: a hometown tech publication to tell the world about it.

Rascoff had seen the impact that a tech-specific publication could have firsthand while living in Seattle, where he co-founded and then ran the real estate tech company Zillow for nearly a decade. He appreciated how the local site Geekwire helped create a sense of community in the city’s software scene.

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