OUTDOOR advertising, like ads on television, will begin to suffer sooner or later as companies smarten up and focus on capturing eyeballs on the mobile screen.
However, experts say 5G might bring some hope — turning outdoor display units into interactive ad screens, just like mobile phones — only larger.
Although 5G isn’t here yet and will likely take a few more months to make a debut in the region, it’s important for businesses to evaluate what the technology can do for them.
Outdoor display asset owners, for example, need to think about replacing their units to capitalize on the digital era.
As soon as 5G makes a commercial entry into the marketplace, it’s going to create new and exciting opportunities for companies to reach consumers — via interactive and engaging advertisements. Planning ahead will help industry participants across the board.